IbuildAIenabledexperiencesthatdriveconversion,andteachotherstodothesame.
At Marriott’s Homes & Villas I led a funnel redesign that increased bookings by 80%, launched an industry-first AI search experience, and contributed to the platform’s 10x revenue growth.
Where I've been
Select Work
Marriott Blended AI Search
Product Design Director
Led the ideation and design of an industry-first search experience using NLP, generative content, and predictive filtering.
0% step conversion lift
0k+ AI searches
0M media impressions
Marriott Booking Funnel
Product Design Director
Directed the end-to-end redesign of the booking experience, shifting to a mobile-first app-like interface.
0% mobile conversion lift
0% more daily bookings
0% increase in saved homes
Jesel Digital Transformation
Creative Director
Transformed a legacy manufacturer into a modern digital-first organization and established scalable content operations.
0% increase in organic traffic
0x search visibility
0k+ engaged audience
Experience
2020—Current
Product Design Director
Publicis Sapient
Homes & Villas by Marriott Bonvoy
- Directed design, product, engineering and data teams, leading managers through initiatives that contributed to 10x revenue growth
- Led the end-to-end booking funnel redesign, increasing conversion by 33% and boosting overall bookings by 80%
- Pioneered an industry first blended AI search experience using NLP, generative content, and predictive filtering, resulting in a 10% step conversion lift and a 4% increase in saved homes
- Prioritized personalization through machine learning and AI analysis of funnels, interactions, and session replays to identify the highest potential impact to business outcomes
- Developed a fully tokenized Figma design system, aligning it with a Storybook component library to enable AI assisted workflows in Cursor and reduce development time by 35%
Organizational Impact & Leadership
- Advanced organizational maturity through early career programs, mentorship, manager development, and co-authoring the agentic AI & LLM capability assessment for the North America Experience discipline
- Expanded design education by leading workshops, writing internal articles, developing training decks, and producing videos demonstrating the practical application of AI in client delivery
2014—2020
Creative Director
Jesel Inc.
- Led digital transformation and creative strategy, evolving the brand from a legacy manufacturer into a modern digital first organization
- Established scalable content operations and production workflows, ensuring brand consistency across all digital and physical touchpoints
- Overhauled site information architecture and content strategy to strengthen search discovery, driving a 230% increase in organic traffic and achieving #1 Google rankings
- Designed and implemented a customer retention funnel that grew to 41,000+ subscribers, averaging a 28% open rate and 12% click through rate
2010—2014
Brand Designer
Chewy (2014)
- Developed brand identity and packaging concepts for Chewy’s exploration into private label lines All American Pet and Simply Pet
Senior Graphic Designer
Amazon (2012—2014)
- Designed digital campaign creative for Diapers.com and Wag.com, producing high volume assets for direct marketing and on-site advertising
- Contributed to early homepage concepts and brand direction for Afterschool.com, exploring layout, messaging and visual direction
UX Designer
Target via Publicis Sapient (2012)
- Designed UX flows and visual assets for an experimental augmented reality mobile app, facilitating in-store product discovery through emerging technology
Design & Brand Lead
Monmouth University (2010—2012)
- Created the Monmouth Athletic Department identity system, consolidating dozens of team and department marks into a unified visual program applied across apparel, facilities, and digital channels
Skills & Core Capabilities
- Cross Functional Leadership
- Team Building & Mentorship
- Stakeholder Management
- Design Operations
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- Product Design
- Product Strategy
- UX & UI Design
- Design Systems & Tokens
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- Figma & Storybook
- Adobe Creative Cloud
- Cursor & Windsurf
- Fullstory & GA4