Jesel Catalog Volume 10
2012
Description
Jesel is a leading aftermarket valvetrain parts manufacturer specializing in circle, drag, marine, motorcycle and street applications.
Project responsibilities included complete cover to cover design work and creative direction, all product photographs and color corrections, technical and creative copy writing, editing and correcting all supplied copy, overseeing product detail corrections, paper and coating selections, printer sourcing and pricing negotiations.
Project responsibilities included complete cover to cover design work and creative direction, all product photographs and color corrections, technical and creative copy writing, editing and correcting all supplied copy, overseeing product detail corrections, paper and coating selections, printer sourcing and pricing negotiations.
Fields
Editorial Design, Print Design
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A design experiment that I worked on between freelance projects, concentrating on the implementation and utilization of a diagonal grid system. Close attention to tones and color also helped to establish a unique and easily recognizable brand identity and digital presence.Branding, Web Design2013 -
The owner of Titanium-Buzz.com contacted me about working with him on a lookbook for a handful of new wedding ring styles, directed towards men, that he had wanted to begin promoting. We discussed broad concepts and branding direction, and I was sent off with creative freedom to produce this 16 page booklet.
If you find yourself in the market for a wedding ring, definitely give them a shot. They were absolutely fantastic to work with and there is no doubt that that same level of professionalism translates into their everyday business operation and customer service.Creative Direction, Graphic Design, Print Design2013 -
Our wedding was fairly laid back and mostly stress free. It's a tone that I tried to set ahead of time through the invitations. Each of the four pieces was a soft touch postcard, sent out together in a custom envelope. The RSVP postcard was mailed out with a stamp already on it for the convenience of those invited.
I wanted to make it engaging both visually and physically, and doing so on a budget brought me to the back prints on each card. The "puzzle", as everyone called it, went over extremely well. A few people even commented on their disappointment in having to break up the set to RSVP.Branding, Graphic Design, Print Design2012 -
Similar to the Subaru site redesign, this project exists because of how bad I feel the official NY&C website is. The NY&C brand tries to strike a balance between modern and timeless, elements that are not being clearly implemented on their existing site. With that in mind, I set out to apply those elements to this project.Web Design2012 -
Smaller than the primary catalog in both dimensions and cost, this 2012 mini-catalog is an excellent example of great bang for your buck.
As a triple fold box stuffer and race day handout measuring just 5.5" x 8.5" when closed and opening up to a poster sized 22" x 17", the mini-catalog saves on display space without sacrificing presentation.Graphic Design, Print Design2012 -
I was genuinely surprised when I discovered how uninspiring the existing Subaru website was, so I redesigned it.
Enthusiasm and belief in their product is just not expressed on their site and I felt that needed to be addressed. My goal was to translate the passion that Subaru has built their brand on into each page of the design.Web Design2012 -
I was initially approached by the owner of La-La's Chocolate Chip Cookies with a problem not unlike what many other companies are dealing with. They had a fantastic (delicious) product, but the packaging was doing more harm than good. As it turns out, paper bags are less than ideal for both product freshness and customer attention.
Project scope included a redesign of the existing La-La's logo, complete packaging design, product photography, copy writing, and marketing consultations.
The result is a brand identity aligned with the quality of product and a packaging experience on par with companies hundreds of times larger.Branding, Packaging2012 -
This is a brand and web site based on the requirements of a design brief submitted to me by a company. The goal was to create both a site name and design that would look and feel at home within the existing family of sites, while just as importantly, speaking to the company's core "busy mom" demographic.
Thanks for looking.Branding, Creative Direction, Web Design2012 -
The Custom Shop is a specialty department located in house at Jesel. The department concentrates on high end, one off product designs for performance engine valvetrains.
I was tasked with the initial logo design and am currently responsible for all customer facing applications of the brand identity.Branding2012 -
Just a few shirts that I've done for various people across different projects.Graphic Design2012 -
2010 Mini CatalogArt Direction, Graphic Design, Print Design2012 -
A selection of logos that I have completed over the years.Art Direction, Branding2012 -
2011 Personal / Professional Portfolio site.
Please feel free to comment or critique. Be sure to check out the link listed below, as the site has free vector packs available for download.
Complete site can be found at www.DennisVentrello.com
Thanks for looking.Graphic Design, Web Design2011 -
This is one aspect of an overall branding project. Integration of a shopping cart was a major priority, as was forum integration for customer and company communication.
Thanks for looking.Branding, Creative Direction, Web Design2012 -
Jesel is a leading aftermarket valvetrain parts manufacturer specializing in circle, drag, marine, motorcycle and street applications.
The 30th Anniversary Catalog is their largest to date at 140 pages including covers. Project responsibilities included complete cover to cover design work, all product photographs and color corrections, technical and creative copy writing, edited and corrected all supplied copy, oversaw product detail corrections, paper and coating selections, printer sourcing and pricing negotiations.
The project was my responsibility start to finish and I had a blast working on it. The goal was to create a high quality catalog as a direct reflection of the high end quality of the parts. I'm excited to begin work on the next one.Editorial Design, Print Design2012 -
Self promo package designed to draw in both freelance and full time work.Branding, Graphic Design, Print Design2011 -
A few of the magazine ads that were run during the 2010 / 2011 advertising campaigns. The goals of which were to increase consumer awareness and technical knowledge of new product releases and existing product lines.
Responsibilities included all product photography and design work.Advertising, Print Design2012 -
For the 60th Anniversary of Hot Rod Magazine and Bonneville Speedweek I had the opportunity to design a wrap for the world's fastest pick-up truck. Sourced from individuals, museums and magazine archives, the wrap utilized over 150 historical photos of drivers and vehicles from the last 60 years. The completed wrap went on to serve as a photo album for many and a history lesson for others. It was extremely well received and many people, upon finding themselves in the design, took it upon themselves to sign the truck next to photos of themselves or their cars.Automotive Design, Graphic Design2012 -
Project responsibilities included selection, installation and setup of the content management system, all necessary html and css coding and editing, all design work, art direction, product photography and much of the copy writing.Web Design2012